More Open Rate Optimization tips

Open Rate Optimization: How Often Should You Email Your List?


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Opens are the ‘Top Funnel’ of Email Metrics – Part 5

We call it the ‘top funnel’ because open rates have a domino effect on the rest of your email metrics. If no one opens your email, all your other metrics (like CTR) will suffer.

We broke up this topic into a marketing guide with tips to optimize your open rates!

Author: Alex Ilhan

Hailing all the way from England, Alex brings his email development expertise along with an endless stream of cups of tea and British cynicism. Follow him on Twitter: @omgitsonlyalex.

1 thought on “Open Rate Optimization: How Often Should You Email Your List?”

  1. We always thought that our lists would not be receptive to more emails, but we nothing our unsubscribe rates did not decrease with new emails. Might actually be a good idea to send more often, about 1 to 2 weeks a month.

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