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How to Write Creative CTAs for Better Email Engagement
When we talk about calls to action (CTAs), there are probably a handful of phrases that immediately pop into your head: Shop Now, Read More, Download Today, Contact Us, or even Click Here (hopefully not that last one). Because you’re an email marketer, you’ve seen those words a million times. But the truth is, so … Continue reading “How to Write Creative CTAs for Better Email Engagement “
How to Code Mailto Links in Your HTML Emails
Do your readers know exactly who in your organization to contact and how to reach them when they have specific questions? Do you? With mailto links, your subscribers can click the link and ask the perfect person their questions. Contacting specific departments is easy! You can adjust your mailto links to direct messages to specific … Continue reading “How to Code Mailto Links in Your HTML Emails”
The 10 Best Ways to Annoy Your Email Subscribers
Do you know that one annoying guy at work who’s always interrupting people during meetings, constantly talks about himself, and keeps on making rookie mistakes? You don’t want to be that guy. But let’s face the music. There are a lot of people out there who find certain types of email marketing to be just … Continue reading “The 10 Best Ways to Annoy Your Email Subscribers”
12 Reasons Why Marketers Should Test Every Email Campaign
When you don’t test every email you send, it’s a lot like not brushing your teeth every day. Something is going to end up stinking: your breath or your results. Stop testing or brushing for long enough, and you’re bound to have some serious problems. Email marketers have a lot riding on their shoulders because … Continue reading “12 Reasons Why Marketers Should Test Every Email Campaign”
