Beyond a Name in the Subject Line: What Is Email Personalization?

By Paul Kirby Senior Email Marketing Manager, Email on Acid What if your email subscribers enjoyed getting your emails? Not just tolerated them as the way to get an occasional deal (or worse, gave you their email address in exchange for gated content and never got around to unsubscribing)? What if they actually looked forward … Continue reading “Beyond a Name in the Subject Line: What Is Email Personalization?”

4 Reasons Why Segmenting Your Lists Dramatically Impacts Your Success

Guest blogger Erika Brookes of Springbot shares her thoughts on the importance of list segmentation. 

Increasing Email Metrics through Segmentation

Email Analytics are an incredibly powerful tool in the right hands. Much of what can be accomplished with email analytics requires some knowledge of segmentation.

Learn how to segment for success in this blog.