Segmentation
How to Use Email Personalization to Boost Subscriber Engagement
What if your email subscribers loved receiving your emails? Not just tolerated them as the way to learn about an occasional deal (or worse, gave you their email address in exchange for gated content and never got around to hitting unsubscribe)? What if they actually looked forward to seeing your company’s name in their inbox? … Continue reading “How to Use Email Personalization to Boost Subscriber Engagement”
Sustainable Email Marketing: Is There Such a Thing?
Earth Day should get us all thinking about how our personal lives impact the planet. But what about your work life? Ever wonder what happens when you hit send on a new email campaign? Do those emails leave a carbon footprint? There was a time when everyone thought email was environmentally friendly because it replaced … Continue reading “Sustainable Email Marketing: Is There Such a Thing?”
5 Advanced Email Marketing Tactics and Technologies to Try in 2022
The start of a new year is a great time to make plans to try new things. Pick a travel destination, a new hobby, or new cuisine to try. Of course, you can make some email marketing goals in 2022 as well, like expanding your horizons and experimenting with some advanced tactics. Each year, new … Continue reading “5 Advanced Email Marketing Tactics and Technologies to Try in 2022”
University Email Campaigns: Tips for College Marketing
Universities in the United States and the United Kingdom have a bit of an enrollment problem on their hands. However, it’s an issue that strategic university email campaigns may be able to help remedy. In the US, college student enrollment is down significantly. According to The National Student Clearinghouse Research Center, there are around 1-million … Continue reading “University Email Campaigns: Tips for College Marketing”
How to Conduct an Email Marketing Audit
Whether it’s a new year, a new fiscal year, or you’re starting a new job, doing an email marketing audit of your existing campaigns and database is a smart way to begin. These audit numbers can help you establish a baseline for improvement, as well as bragging rights. You can begin an audit in many … Continue reading “How to Conduct an Email Marketing Audit”
4 Reasons Why Segmenting Your Lists Dramatically Impacts Your Success
Guest blogger Erika Brookes of Springbot shares her thoughts on the importance of list segmentation.
