open rates
Spring Email Subject Lines: A Garden of Ideas
As the weather warms up and the seasons change from winter to spring, you want your marketing emails to hit inboxes like a breath of fresh air. And that means you need to start germinating some spring email subject line ideas. Why does this matter? Because people live, feel, act, and shop differently depending on … Continue reading “Spring Email Subject Lines: A Garden of Ideas”
Tracking Pixels in Email: Everything You Need to Know
It’s a tiny little image in your email marketing campaigns. But tracking pixels pack a pretty big punch. Email marketing is a powerful tool to reach out to customers and promote your products and services. However, to make the most out of your email marketing campaigns, you need to track how your emails perform. This … Continue reading “Tracking Pixels in Email: Everything You Need to Know”
Valentine’s Day Email Subject Lines: Ideas Your Subscribers Will Love
Love is in the air this Valentine’s Day, and you can help improve brand love – and conversions and sales – by increasing your email open rates. Learn how to take advantage of open hearts this Love Day and increase your open rates. “Love is in the air.” A bit cheesy? Maybe. But people really … Continue reading “Valentine’s Day Email Subject Lines: Ideas Your Subscribers Will Love”
Track Dark Mode Opens with Email on Acid Analytics
Feeling in the dark about whether your subscribers are opening emails in dark mode? Now you can track dark mode opens using Advanced Analytics from Sinch Email on Acid. Dark mode usage is a popular topic of discussion among both email developers and marketers. Lots of people wonder how popular dark mode for email really … Continue reading “Track Dark Mode Opens with Email on Acid Analytics”
Find Out if Your Subscribers Use Apple Mail Privacy Protection
As consumers, we all want stronger security and more privacy around our personal data and online activity. As email marketers, however, we also want to be able to do our jobs effectively and efficiently. So last year, when Apple announced new Mail Privacy Protection features that prevent marketers from accurately tracking email open rates (and … Continue reading “Find Out if Your Subscribers Use Apple Mail Privacy Protection”
What Is an Email Marketing Audit?
The word “audit” doesn’t exactly bring up feelings of joy and excitement does it? If you’re being audited, it means you could be in trouble. And if you’re doing the auditing, it often means you’re facing a tedious task. But what is an email marketing audit? If you’re here looking for information on how to … Continue reading “What Is an Email Marketing Audit?”
Summer Email Subject Lines: A Sizzling Strategy for 2021
The calendar has flipped to June. Marketers from coast to coast are staring out their windows trying to dream up summer email subject lines. What’s the perfect combination of words to entice your subscribers to learn more? What’s going to increase your email open rates? How can you avoid the same old summertime puns and … Continue reading “Summer Email Subject Lines: A Sizzling Strategy for 2021”
How COVID-19 Emails Help Brands Stay Top of Mind and In Business
Remember March? When your inbox was flooded with messages beginning with “In these unprecedented times…”? Raise your hand if you saw that about 10 times too many. <raises hand> Five months later, and we’re still facing one of the biggest challenges to hit the globe in decades. The COVID-19 pandemic affects everyone, which was made very … Continue reading “How COVID-19 Emails Help Brands Stay Top of Mind and In Business”
