Email code

How to Get Rid of White Lines in Outlook Emails

Are your emails plagued by lines? Find out how to fix the notorious Outlook white line bug. 

How to Format Email Code and Improve Efficiency

Learn how to properly format email code and why it is an important part of the email development process.

Why Should I Set My Table Role As ‘Presentation’?

There are many pieces to an accessible email, with each piece coming together to create a message that is easy to read and understand for every subscriber. Of all the accessible checks you should do on your email, though, there is one that will arguably make the biggest difference for subscribers with vision problems: adjusting … Continue reading “Why Should I Set My Table Role As ‘Presentation’?”

HTML Email Doctype: What, Why, and Which One You Should Use

You may have copied and pasted it into email templates a thousand times, but how much do you know about the HTML doctype in your emails? It actually plays a very important part in helping email clients interpret your code. If you’re just trying to figure out what an HTML doctype is and which one … Continue reading “HTML Email Doctype: What, Why, and Which One You Should Use”

How to Start Building an Effective Email Design System

A lot of email marketers rely on templates to get the job done. There are also developers who build email campaigns from scratch. Some of us like to improvise, others prefer having a strict set of rules applied to a brand’s emails. Whatever your approach might be, any email marketing team will benefit from having … Continue reading “How to Start Building an Effective Email Design System”

The Best Email Development Tools for Fast and Flexible Coding

In the sometimes perplexing and confusing world of email marketing, the email developer is like a hero with superpowers who swoops in to save the day.  But of course, Batman has a utility belt and a Batcave full of stuff while Ironman’s got an endless supply of technology at his disposal. The right email development … Continue reading “The Best Email Development Tools for Fast and Flexible Coding”

How We Created Our Interactive Scrolling Halloween Email

We sent a scrolling Halloween email featuring a person on a journey to deliver an email. This article goes into the nuts and bolts of creating this email. 

Getting Started: Using Your Email Test Results

Are you new to Email on Acid? Get the lowdown on how to access, analyze and troubleshoot issues in your email test results so you always get the most bang for your buck.

Which Code Should I Include in Every Email?

Learn how to build email code properly to help ensure your email displays correctly on every device and client.