conversion rates
A Complete Guide to Building Effective Emails and Landing Pages
On the winding road that is the customer journey, emails and landing pages are two crucial connections along the path to purchase. One leads to the other. A landing page that’s designed to collect new contacts helps you build your email list. Just as importantly, email marketing sends subscribers to pages on your website where … Continue reading “A Complete Guide to Building Effective Emails and Landing Pages”
Email Marketing Skills: How to Go From Good to Great
What does it take to be an email marketer who’s on top of their game? The truth is, while the right tools and software are helpful, that’s not all it takes. It’s what you know about successful email marketing that helps you use those tools effectively. The most impactful email marketing skills are based on … Continue reading “Email Marketing Skills: How to Go From Good to Great”
AMP Emails vs. HTML: What Gets Higher Conversion Rates?
The first time I came up against the menace of email conversions, I was leading marketing at a large fintech player in India. The email was one of the most effective and important channels for us to grow. However, the conversion rates were abysmal and there was constant pressure to get it up. It seemed … Continue reading “AMP Emails vs. HTML: What Gets Higher Conversion Rates?”
How COVID-19 Emails Help Brands Stay Top of Mind and In Business
Remember March? When your inbox was flooded with messages beginning with “In these unprecedented times…”? Raise your hand if you saw that about 10 times too many. <raises hand> Five months later, and we’re still facing one of the biggest challenges to hit the globe in decades. The COVID-19 pandemic affects everyone, which was made very … Continue reading “How COVID-19 Emails Help Brands Stay Top of Mind and In Business”
