8 Ways to Segment Your Email List
There are plenty of reasons to segment your list of subscribers:
• Tailoring email content to different desires and subscriber behaviors has proven very lucrative for brands
• Unsubscribe rates drop as a result of effective, relevant content
• Deliverability rates improve because you’re not sending to people en masse
• And many, many more.
Below, we’ve highlighted eight actionable tips you can use to segment your lists and meaningfully connect with more of your subscribers. Your open rate (and ROI) will thank you.
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