Typo Trap

8 Grammar and Style Mistakes That Affect Email Conversion Rates

Let’s eat Grandma! That, right there, is why punctuation matters. While that exact sentence is unlikely to pop up in your email content, don’t you wonder what other simple mistakes detract from your message? Effective and highly converting email copy is more than just figuring out what story to tell. It’s also about how you … Continue reading “8 Grammar and Style Mistakes That Affect Email Conversion Rates”

Typo Traps are Here!

As email marketers, we’re all aware of the presence of spam traps. Traditionally, these come in two flavors: honeypots and recycled traps. In the last year, Spamhaus has created a new kind of spam trap: so called typo traps.

Read on to make sure your list doesn’t get blocklisted!