Gmail introduced the ‘tabbed inbox’ in May of this year, sending shockwaves through the email marketing community.
Yes, change is scary, but don’t panic just yet. Going back to marketing fundamentals will help you adjust to these changes.
Does logging into your inbox remind you of an episode of Hoarders? Are disorganized messages circling you like a murder of crows? Well, according to the Gmail team, ‘it doesn’t have to be that way.’