spam testing
Email Authentication Protocols in 2024: Your Guide to SPF, DKIM, DMARC, and BIMI
How do mailbox providers like Gmail and Yahoo know you are who you say you are? When an email arrives at a receiving mail server, what helps them figure out if you’re a spammer, a scammer, or a legitimate sender? Email authentication protocols are the answer. Email fraud is a big problem, especially when it … Continue reading “Email Authentication Protocols in 2024: Your Guide to SPF, DKIM, DMARC, and BIMI”
Email Blocklists: What They Are and How to Avoid Them
We’ve said it once, and we’ll probably say it 100 times more: email deliverability is the elephant in the room for email marketing. Blocklists play a significant role in deliverability. And as far as blocklists are concerned, email content isn’t the only factor determining if a domain is blocklisted. In this post, we’ll go over … Continue reading “Email Blocklists: What They Are and How to Avoid Them”
What Is My SpamAssassin Score and What Does it Mean?
This is the second entry in our series on SPAM filters: how they work, how to avoid them, and what we can learn from their output. SpamAssassin is an open source, content-matching SPAM filter released under the Apache License 2.0. It uses a number of different filtering techniques, including DNS-based spam detection, Bayesian filtering, external programs, blocklists and online databases. Luckily for us, it produces a header which we can use to determine how it categorized and scored your email.
Splat Chat Episode 01: The Story Behind the First Report Spam Feature
Welcome to Email on Acid’s very first episode of our video interview series, Splat Chat! We’re talking all things email with some of the biggest “email geeks” in the world. For our first interview, I spoke with Kate Nowrouzi. She is currently the VP of Deliverability and Product Strategy for Mailgun. But back in the … Continue reading “Splat Chat Episode 01: The Story Behind the First Report Spam Feature”
Is 100% Email Deliverability Possible?
As email marketers, we’re always striving to improve our email deliverability. It’s one of those constant worries gnawing at us – will my message reach the inbox? Recently, we were chatting deliverability on social media and came across an interesting question: “Can I achieve 100% deliverability?” This query left us scratching our heads. So, … Continue reading “Is 100% Email Deliverability Possible?”
