email subject line
How to Use Emojis and Special Characters in Your Subject Line or Preheader Text
Ok, so you’ve spent all that time crafting the perfect subject line. It’s short and sweet. It’s on-brand. It’s clever. Everyone has signed off on it. It even has… a blank square? It should have looked like this: Uh oh. What went wrong? 🧐 Anytime something breaks in an email, there are some implications that … Continue reading “How to Use Emojis and Special Characters in Your Subject Line or Preheader Text”
Email Subject Lines: Best Practices for 2019
In collaboration with Phrasee. Why do email subject lines matter? Email subject lines are one of the most important elements of any marketing email. In many cases, an email’s success or failure hinges in large part upon the quality of its subject line. There are a few reasons for this: Industry-wide open rates hover well … Continue reading “Email Subject Lines: Best Practices for 2019”
