Efficient collaboration
Why Component-Driven Design Systems are the Future of Email Coding
Email development takes a ton of time and effort. Plus, let’s be honest, it can also be frustrating because it requires such meticulous coding at times. But I’m here to tell you there is a better way. Actually, Avi Goldman from Parcel and I are here to tell you about that. Avi joined me for … Continue reading “Why Component-Driven Design Systems are the Future of Email Coding”
How an Automated Pre-Send Checklist Helps the Whole Email Team
Strategy, copywriting, design, development, list segmentation – a lot goes into launching a new email marketing campaign. Experienced marketers know that thorough email testing before you hit send can save the day. But sometimes, the email team is in such a hurry to move forward and so excited to see results, people skip important steps in the pre-deployment process. An automated pre-send checklist helps your team … Continue reading “How an Automated Pre-Send Checklist Helps the Whole Email Team”
5 Habits of Highly Successful Email Marketers
Mark Twain once said, “Nothing so needs reforming as other people’s habits.” It’s easy to look at friends, coworkers, or competitors and point out their bad habits. Twain was quick to recognize the hypocrisy in that behavior. We all have room to improve, but what does it really take to find your place among the … Continue reading “5 Habits of Highly Successful Email Marketers”
How Agile Email Teams Avoid Sliding into Sloth Mode
It’s International Sloth Day! Yes, there is an actual day devoted to the beloved, cute, slow-moving mammals who like to sleep and hang upside-down. But don’t use this day as an excuse to get lazy with your emails. The sloth life is one of leisure, but it’s definitely not a model for creating and managing … Continue reading “How Agile Email Teams Avoid Sliding into Sloth Mode”
