Brand email
Email Marketing Design: Get Great Ideas from B2C Brands
Remember when every email marketing design in your inbox had an orange CTA button? Or when emails used reaction GIFs left and right? Or how soothing IKEA-style neutrals dominated email design for a few years? Does it feel like email marketing design trends change more often than the latest fashions, the lingo Gen-Z uses, or … Continue reading “Email Marketing Design: Get Great Ideas from B2C Brands”
Email Branding: Create a More Consistent Inbox Experience
People don’t buy from you because they need what you’re selling. They buy from you because of who you are. Your brand encompasses everything about a customer’s experience – from the moment they hear about you to their first purchase to their decision to recommend you to friends. Do it right and you’ll build not … Continue reading “Email Branding: Create a More Consistent Inbox Experience”
Splat Chat Episode 4: Lessons Learned from Sending One Billion Emails
You’ve probably heard stats citing the increase in email send volume in 2020 — due in part to the pandemic. But can you imagine sending a billion emails in one year? That’s the mind-blowing milestone that the UK agency Flourish CRM hit last year. They work with brands and non-profits including Samsung, Twitch, eBay, and … Continue reading “Splat Chat Episode 4: Lessons Learned from Sending One Billion Emails”
