What Will Land Your Email in the Spam Folder?
Spam. It’s one of the most dreaded words in the email marketing industry. Although we talk a lot about email testing, it’s also important to run spam tests to check your email’s deliverability potential. In other words: Will the email make it into subscribers’ inboxes, or will it land in the spam folder? Here are some tips for making sure your email can pass spam tests.
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