The Cost of Not Email Testing

The Cost of Not Testing an Email

Think you can QA a template just once and then skip testing from then on?

Think again! Email marketing can have the biggest ROI of all your efforts, but failing to do it right can cost you big time. To illustrate the potential loss, we’re breaking down an example of what it could cost if you decide not to test an email. We hope it will demonstrate why you should test every email, every time.