Email marketing glossary

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HTML, or Hypertext Markup Language, is a standard markup language for documents designed to be displayed in a web app or email. It’s the coding language that defines the basic elements and structure of an HTML email template or web page. HTML isn’t necessarily very pretty by itself. That’s why it’s important to use styling languages like Cascading Style Sheets (CSS) or scripting languages like JavaScript to add formatting and interactivity to your HTML designs.