Email marketing glossary

Export

In emails, exporting is the process of moving content around from platform to platform, like bringing email templates to an email service provider (ESP) or exporting template code to be used elsewhere.

If a developer creates an email template in an email editor with a drag-and-drop tool, they may want to send the marketing campaign through an ESP. To do that, they’ll need to export the email template before importing it into the ESP’s platform.