Email marketing glossary

Email performance

Email performance is a metric that allows brands to measure the performance of their marketing emails at each stage of the email cycle. It pulls together multiple email marketing metrics like open rate, click-through rate, and conversion rate for an overall picture of an email program’s health. Email performance also measures email bounces, email delivery rate, and the click-to-open rate.

Learn how to measure your email engagement and how to apply advanced analytics to designing and optimizing your email marketing strategy.