spam trap

What’s the Barracuda Spam Filter and Blocklist All About?

Is something fishy happening to your emails on the way to the inbox? This is the third entry in our series on SPAM filters: how they work, how to avoid them, and what we can learn from their output. The ‘Barracuda Spam and Virus Firewall’ is a plug-in appliance that gives admins a suite of tools used to manage incoming mail. Learn how to read its headers and make sure your email passes the test.

Is 100% Email Deliverability Possible?

As email marketers, we’re always striving to improve our email deliverability. It’s one of those constant worries gnawing at us – will my message reach the inbox?   Recently, we were chatting deliverability on social media and came across an interesting question: “Can I achieve 100% deliverability?” This query left us scratching our heads. So, … Continue reading “Is 100% Email Deliverability Possible?”