promotional season

Spring Email Subject Lines: A Garden of Ideas

As the weather warms up and the seasons change from winter to spring, you want your marketing emails to hit inboxes like a breath of fresh air. And that means you need to start germinating some spring email subject line ideas.  Why does this matter? Because people live, feel, act, and shop differently depending on … Continue reading “Spring Email Subject Lines: A Garden of Ideas”

5 Tips for Mother’s Day Email Marketing Campaigns in 2024

Nobody wants to forget about mom this May. Mother’s Day email marketing is an opportunity to engage with consumers on an emotional level while helping them find the perfect way to say “Thanks,” “I love you,” or “Sorry I was such a pain in the butt all those years.” Your brand can use email campaigns … Continue reading “5 Tips for Mother’s Day Email Marketing Campaigns in 2024”

Double-Check Your Black Friday Email Strategy for 2023

It’s right around the corner… Black Friday, Cyber Monday, and the onslaught deals for the rest of the holiday shopping season are about to land in email inboxes. Marketing teams have been busy planning, writing, designing, and reviewing campaigns, hoping their brand stands out. Now, it’s almost the moment of truth. There’s a lot riding … Continue reading “Double-Check Your Black Friday Email Strategy for 2023”