Human Touch

Mother's Day email graphic
5 Tips for Mother’s Day Email Marketing Campaigns in 2024

Nobody wants to forget about mom this May. Mother’s Day email marketing is an opportunity to engage with consumers on an emotional level while helping them find the perfect way to say “Thanks,” “I love you,” or “Sorry I was such a pain in the butt all those years.” Your brand can use email campaigns … Continue reading “5 Tips for Mother’s Day Email Marketing Campaigns in 2024”

Use Email on Acid to QA all of your emails
Authentic Marketing in Email: How to Add a Human Touch in the Age of AI

As marketers, we all know the incredibly important role automation plays
in our daily lives. However, the more we use it, the more our clients
crave human contact. And believe me, there’s no fooling them; they can
spot corporate-speak in automated emails from a mile away.

If you
really want to stand out, you have to speak to them as you would a
friend — in a warm and friendly voice.