Content Marketing

Tips for Integrating Video into Your Email Marketing Efforts

Integrating video in your email marketing efforts is your next step to better marketing results because you can give a voice and a face to your brand. Over 60% of people said that they preferred video over text when viewing the exact same content, so what are you waiting for? Give the people what they want! Check out this list of 11 creative ways to use video in your email marketing campaigns.

5 B2B Email Marketing Techniques that Can Boost Engagement and Conversions

We’ve seen plenty of great email marketing ideas from B2C companies to inspire your next campaign. But what about B2B email marketing ideas? Even though B2B email marketing involves marketing to other businesses, it’s still important to put a human touch to all your email marketing campaigns. B2B audiences are also human, after all! In … Continue reading “5 B2B Email Marketing Techniques that Can Boost Engagement and Conversions”

10 Email Newsletter Mistakes Marketers Should Avoid

Creating a successful email newsletter is quite an undertaking for a marketer. There’s content, design, send frequency, and subscriber lists to consider. Then, once you’ve done all that work, you need to test the design and make sure your code doesn’t break somewhere in the process. And of course, after you send the newsletter, there … Continue reading “10 Email Newsletter Mistakes Marketers Should Avoid”

7 Smart Ways to Repurpose Your Content

Creating a solid, engaging piece of content is not an easy feat.

So, how do you keep producing awesome content for multiple channels and different audiences without going crazy? By repurposing a piece of content for different channels and audiences!

In this blog, we’re going to break down why repurposing content is beneficial to your bottom line AND walk you through how we took a single blog and spun it off into 7 different pieces of repurposed content.