Content Marketing
Email Marketing and SEO Strategies: What are the Connections?
The email inbox and the search engine – they’re two of the most important places for brands and digital marketers to make connections with customers and prospects. But are there any connections between email marketing and SEO (search engine optimization)? SEO and email marketing are two distinct practices, and they often come into play at … Continue reading “Email Marketing and SEO Strategies: What are the Connections?”
Five Effective B2B Email Marketing Techniques & Examples
We’ve seen plenty of great email marketing ideas from business-to-consumer (B2C) companies to inspire your next campaign. But what about business-to-business (B2B) email marketing ideas? B2B emails don’t have to be boring! If you’re looking to create some stand-out email marketing content as a B2B email marketer, you’ve come to the right place. In this … Continue reading “Five Effective B2B Email Marketing Techniques & Examples”
Email and B2C Content Marketing: How to Maximize Your Strategy
Email and B2C content marketing go together like peanut butter and jelly. They’re better together. Unfortunately, the two teams that are creating content and sending emails don’t always take the time to collaborate and communicate. That could mean missed opportunities for both email marketers and content marketers. Worse yet, it could mean the two teams … Continue reading “Email and B2C Content Marketing: How to Maximize Your Strategy”
Email and B2B Content Marketing in 2022
If I was prone to using clichés in my blog posts, I might be tempted to suggest that email and content marketing go together like peanut butter and jelly. But in the more grown-up world of B2B marketing, I prefer to think of these complementary marketing channels as rum and coke (insert your beverage of … Continue reading “Email and B2B Content Marketing in 2022”
21 Email Marketing Thought Leaders and Influencers
Are you a decision-maker in your organization? If so, there’s a good chance you’re following email marketing thought leaders and consuming the content they help create. According to LinkedIn’s annual study on thought leadership, nearly half of decision-makers spend an hour or more per week engaged with thought leadership content and even more say it impacts their purchase decisions. … Continue reading “21 Email Marketing Thought Leaders and Influencers”
How to Create Thought Leadership Content When You’re Not the Expert
According to Email on Acid’s report, Building Thought Leadership with Content, only 26% of marketers believe their thought leadership content is “very successful.” And even self-described best-in-class marketers cite “producing the right content” as the biggest challenge. So how do you create thought leadership content that hits the mark? Marketers are hired primarily for their … Continue reading “How to Create Thought Leadership Content When You’re Not the Expert”
Email Marketing Tactics: What are Your 2021 Priorities?
What are your email team’s top priorities for the upcoming year? Which email marketing tactics do you believe will move the needle toward success? Are you striving to create high-quality content that drives traffic to your website and converts email contacts into customers? Are you focusing on engaging email design that stands out from the … Continue reading “Email Marketing Tactics: What are Your 2021 Priorities?”
Tips for Integrating Video into Your Email Marketing Efforts
Integrating video in your email marketing efforts is your next step to better marketing results because you can give a voice and a face to your brand. Over 60% of people said that they preferred video over text when viewing the exact same content, so what are you waiting for? Give the people what they want! Check out this list of 11 creative ways to use video in your email marketing campaigns.
10 Email Newsletter Mistakes Marketers Should Avoid
Creating a successful email newsletter is quite an undertaking for a marketer. There’s content, design, send frequency, and subscriber lists to consider. Then, once you’ve done all that work, you need to test the design and make sure your code doesn’t break somewhere in the process. And of course, after you send the newsletter, there … Continue reading “10 Email Newsletter Mistakes Marketers Should Avoid”
7 Smart Ways to Repurpose Your Content
Creating a solid, engaging piece of content is not an easy feat.
So, how do you keep producing awesome content for multiple channels and different audiences without going crazy? By repurposing a piece of content for different channels and audiences!
In this blog, we’re going to break down why repurposing content is beneficial to your bottom line AND walk you through how we took a single blog and spun it off into 7 different pieces of repurposed content.
