attracting leads
The Strategy for an Effective Email Nurture Campaign
Capture leads, persuade them to purchase, and convert them into customers. That’s your job as a marketer. So, the idea of “nurturing” your new leads may sound like the wrong choice of words. After all, to nurture means to care, encourage, and protect. It’s about helping someone or something grow and thrive. Nurturing is what … Continue reading “The Strategy for an Effective Email Nurture Campaign “
B2B Email Marketing Best Practices and the Biggest Myths
To paraphrase the ‘70s classic rock song, email marketers are “taking care of business every day in each and every way.” However, a business-to-business (B2B) email marketing strategy often requires a unique approach. If you’ve been strictly sending emails to consumers up until now, there are some B2B email marketing best practices you should know … Continue reading “B2B Email Marketing Best Practices and the Biggest Myths “
Thought Leadership Marketing Strategy: Nurturing Leads with Email
Trends come and go, as do worldviews and widely held thoughts and opinions. But who sets those trends and thoughts? The Illuminati? Not quite. Thought leaders are subject matter experts who often shape the thoughts of an entire industry or marketing niche. Thought leaders and the content that they create, are included in, or that … Continue reading “Thought Leadership Marketing Strategy: Nurturing Leads with Email”
How to Use Email for Growth Marketing
As email marketers, we’re always trying to reach new heights: more conversion, healthier subscriber lists, greater reach, more emails landing in the inbox instead of spam, you know the drill. When a marketing team’s goal is to grow, terms like “growth marketing” can feel confusing. What is it and how is it different than regular … Continue reading “How to Use Email for Growth Marketing”
