It goes without saying, 2019 was a great year for email. We saw a few bad emails sure, but we also read some amazing ones. There were lots of “favorite” emails floating around our inboxes at Email on Acid.
To kickoff the new year we decided to spotlight some of our top picks. So buckle up and get ready, these may be just the inspiration you need for your 2020 campaigns.
Welcome Emails
If you don’t have a welcome email or series, make it happen in 2020. With 4x the open rate and 5x the click-through rate compared to other marketing emails, welcome emails can boost your deliverability while setting the tone for your relationship with new subscribers. These email examples truly made us feel welcome.
Step into the future with Booz Allen
Welcome to Rapha
What makes these emails great?
They provide value through free content, discounts, and entertaining copy.
They get to know their subscribers better by giving them the option to choose what kinds of content they want to receive.
Even our very own developer, Ed Ball, wrote an amazing post on creating scratch-off effects for emails. Check out these other amazing interactive emails—just try to not let them have an effect on you.
Penguin Random House: These beloved books are getting an emoji makeover
Hims: Guys, do you even collagen? (pro tip: you should.)
Comcast: The Iron Throne is waiting
What makes these emails great?
They provide value by entertaining subscribers. Not everything has to be about selling all the time!
They snag subscribers’ attention and drive engagement.
GIFs
While the pronunciation debate rages on, email marketers on both sides decided to add a little motion to their emails using GIFs. These GIF email examples moved us to take action.
Vinyl Me Please: On Rotation: BOY BYE
ThirdLove: Have you found your perfect pair?
What makes these emails great?
GIFs are attention-grabbing!
They’re also great for demonstrating the versatility of a product or ways to use it.
Dark Mode
We would be remiss to not mention this tricky new email design. Dark mode has a lot of email developers and designers discussing how best to handle it, especially since Gmail doesn’t support dark mode yet. We lowered the lights for these dark mode email examples.
Reelgood: What’s New on Reelgood.com? Hint: 🍅 & More
DesignModo: Black Friday Deal: Buy Postcards, Startup or Slides and Save 60%!
What makes these emails great?
They work on both light and dark mode.
Keanu Reeves.
Incredible designs.
Are you inspired yet?
From the stellar design, to the clever copy, these emails stood out. We loved seeing them in our inboxes. We hope to see more like them. We look forward to see what you accomplish in 2020, pushing your designs to the next level, optimizing your subject lines and inbox display, and figuring out what the heck is going on with Outlook.
And remember, we’re here for you, every single day.
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