What happens if I didn't activate my code before sending?
We allow you to “activate” a campaign at a time of your choosing so that you can do any testing you might like without getting false numbers. It's best to activate the campaign just before making the final send.
However, should you forget to activate the campaign, we'll do so for you. As soon as a test campaign reaches 500 opens, we'll activate it for you. When the campaign activates, any existing opens will be wiped from our records, including the first 500 opens.