What does B2B or B2C mean?

B2B and B2C are the most common kinds of marketing: business to business, or business to customer. If you’re marketing to other businesses, then you’re B2B. If you market more to the end user or customer, then you’re B2C.

We categorize our spam filters into B2B and B2C categories to help hone in on deliverability for your industry. You’ll notice a B2B or B2C badge next to each filter’s name to help you tell which is which.

If you market both B2B and B2C, then the overall score will work best for you.