How does email analytics actually work?

EOA Analytics uses image pixel tracking. This is the same technique that your email service provider uses to report your open rate. When a customer opens your email, the image pixel is loaded. This counts as an open. We’ve taken that idea and developed it to the point where we can track on many different metrics.

Using a couple of different image pixels, along with our extensive knowledge of how email clients work, we’re able to track a much wider range of actions than just opens. We can tell if someone read the message, deleted it, forwarded it, printed it, what email client they used, whether they were on a mobile device, and so on.

Note: When using our Email Analytics, we highly recommend selecting a merge tag for the most accurate results. Without a merge tag, we cannot track unique ID’s for subscribers and instead rely on the IP address. This can result in unique customers being identified as one customer because they are on the same IP address.