How does click tracking work?

We replace all of the links in your email with a redirect. When a recipient clicks one of these links, they will hit our servers for a fraction of a second before being redirected to the intended destination. They probably won’t even notice this rerouting. We record the hit on our servers, as well as the merge tag that was included in the URL. In this way we can track not only how many clicks a link got, but also who clicked on the links.

We then use this data to generate a heatmap of which links got the most clicks.

Note: When using our Email Analytics, we highly recommend selecting a merge tag for the most accurate results. Without a merge tag, we cannot track unique ID’s for subscribers and instead rely on the IP address. This can result in unique customers being identified as one customer because they are on the same IP address.