How does adding Google Analytics work with Click Tracking?

Google Analytics uses a UTM code in the URL to track hits.

When you choose to add Google Analytics to your Click Tracking, we create the modified links with the UTM and source for the link.

You should see something like this added to each link:

If you have Google tracking on the page, that “source” of “EOACLK” will show up in your Google analytics, letting you know the customer followed a link in your email.

If you want to add custom UTMs, don’t fill in the checkbox. Add the custom UTMs to your links before we process your code. They will be preserved in the modified version.