Are there any limitations to EOA’s email analytics?
Because we rely on images for tracking, we aren’t able to track recipients who do not download images. Email Analytics offers you a way to further segment those subscribers who did open your email.
Furthermore, there are a very small number of email clients for which we can’t collect this data. However, because we can detect which email client a recipient is using, we’re able to accurately exclude these people from our reports. This way the data remains perfectly accurate. Luckily for us (and you), these untrackable email clients have a miniscule market share. We’re able to accurately collect data from over 98% of email clients.