Email marketing glossary

RSS

Really Simple Syndication (RSS) is a way to subscribe and access recently published content in one place. Instead of having to open and navigate to various blogs, podcasts, and videos, recipients use an RSS reader to view all the content in one spot. Email professionals use RSS to include the latest items from their brands’ blogs, ensuring users are engaged and updated on the latest developments.

An RSS is an important tool because recipients are more likely to interact and engage with easily accessible and available content. If they have to dig deeper to find what they’re looking for, they may part ways with the publishing brand – which can be prevented by creating an RSS.