Email marketing glossary

From address

The from address in an email is a human-readable address. It indicates the sender’s name or email address in the “from” field of an email header. The from address helps recipients decide whether they want to open the email or not.

We recommend using an easily recognizable from address that doesn’t seem spammy to your readers or inbox service providers (ISPs) to boost open rates. Learn more about inbox display and how it affects your ROI.