Acid Approved

Anthropologie Keeps it Simple

We loved Anthropologie’s use of imagery and detail in this quick email. Check it out and takes notes for your own campaign!

Old Navy Isn’t Kidding (About Design)

Old Navy took advantage of the F reading pattern by creating an email layout that makes sure their call to action and pertinent sale information fall within the “F.” Learn how to use this technique today.

J.Crew Keeps It Simple

Sometimes it’s refreshing to see an email that is clear and effective without being crowded. This holiday season my inbox has been flooded with emails that feature twenty different items, with more colors than a Christmas tree. This minimalist design from J.Crew was a breath of fresh air.