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9 Steps You Must Take to Create an Accessible Email

Email accessibility: Is it something your email marketing team considers when crafting a new campaign or email template? In October 2018, the World Health Organization calculated that approximately 1.3 billion people worldwide live with a visual impairment. That’s a lot of potential email subscribers, if you think about it. There are also countless people facing … Continue reading “9 Steps You Must Take to Create an Accessible Email”

The Evolution of Email: Predictions for the Future

By John Thies We’ve seen a drastic change in email capabilities over the past couple of years. It’s been fascinating to watch. There’s dynamic content, improved segmentation, artificial intelligence (AI), email interactivity and ESPs and CRMs are becoming better integrated. All these developments are allowing email marketers to send more personalized, dynamic emails. But where … Continue reading “The Evolution of Email: Predictions for the Future”

Email Accessibility: How to Captivate and Connect with Every Subscriber [Webinar]

Email accessibility: It’s not the sexiest email topic to talk about, but it’s certainly one of the most important. Roughly 330 million people worldwide live with a visual impairment, which amounts to more than five percent of the world’s population. Now, think about how many of those people are opening emails every day – are … Continue reading “Email Accessibility: How to Captivate and Connect with Every Subscriber [Webinar]”