Webinar Recap: Three Brand-Saving Tools for Email QA
It’s often a race against time when you’re working to deploy an email. Sending out a perfect message not only means writing compelling copy and creating eye-catching design, but also checking for functionality with email QA. People need to be able to read your email. Links need to work. Images need to load. There shouldn’t be any spelling mistakes.
The email quality assurance (QA) process can take a lot of time and if it’s not done thoroughly, it could cost you in the end.
Think of how you could kick back and relax if you didn’t have to manually validate every URL and could send an email with confidence, knowing it was free from spelling errors and accidental profanity.
That’s living the email QA dream, and that’s where Campaign Precheck comes in. This tool allows you to:
- Review your preheader text with Inbox Display
- Address accessibility to reach more subscribers
- Validate URLs so all links work and load properly
- Validate images so they render on every email client
- Spell check your email’s title, preheader, body and alt text
You don’t have to be a developer or even know HTML to make corrections to your email with Campaign Precheck. Any corrections are automatically applied within the platform to your code, saving you time as you QA and make changes at the same time.
In our May 8th webinar, we highlighted three of Campaign Precheck’s brand-saving features: URL Validation, Blacklisting and Spell Check.
Your VIP: The CTA
Your CTA plays one of the biggest roles in your email. If it doesn’t work, your subscribers can’t take the action you want them to. What could be worse than a subscriber who finally decided they needed the product your abandon cart email reminded them about, only to click your CTA and be met by a 404 page?
We shudder at the thought.
URL Validation reviews redirects and ensures every single URL loads properly (correctly and quickly) in your email. It allows you to preview each one so you can know you’re linking to the right page on your website. Whether you work off a spreadsheet or match up your URLs a different way, we’ll help you validate each link.
Are your customers on mobile? Probably. URL Validation also checks link functionality on popular mobile and tablet devices, so you can get those conversions where your customers are.
Lastly, this step allows you to set up UTM parameters so you can more accurately track the success of your email (and therefore your ROI).
Beat the Blacklist
So, all of your URLs work. You’re off to a great start, but not quite out of the woods yet.
There’s just one final step to make sure that your subscribers can complete your CTA—checking to see if you’ve landed on a blacklist. It’s a good idea to check to see if you’ve been blacklisted before every email deployment. Otherwise, you might just be losing money with each send.
If your domain registers as being blacklisted, we provide a link to the blacklisting site so you can take steps to get yourself removed. We check against four of the top blacklisting sites, including: Spamhaus, URIBL Domain Checks, Phish Tank and Google’s Transparency Report.
Skip Typo Shame
When you’re sending an email at the eleventh hour, the last thing you want to do is check for spelling errors. Plus, it’s notoriously difficult to catch your own mistakes.
Sending out an email with a typo used to be a rite of passage for email marketers. Fortunately, you don’t have to go through the embarrassment any more with Spell Check. This tool helps you catch errors in just a click, protecting your brand’s reputation (and yours as an email marketer).
Spell Check reviews your email title, alt text, preheader text and the body of the email. If it finds any spelling errors, the tool offers suggested corrections. You can either choose a suggestion, fix it yourself or ignore it. Once you’ve selected a correction, the tool automatically makes that change in your code.
Next, we look for words that may be seen as offensive. Most brands aren’t trying to cuss out their subscribers, and it usually happens when you misspell a word. We scan for profanity and then flag it so you can decide how you want to correct that word.
Unless using profanity is part of your brand (no judgement here if it is), rest assured that you won’t be offending subscribers or embarrassing yourself with the contents of your email.
Wrap It Up and Hit Send
After every Campaign Precheck workflow, we provide you with a summary page. This page allows you to edit your test name, review the original and modified code side by side, download all of your assets and launch an email test right from the platform in one time-saving motion.
Plus, we’ll go through a “report card” to show you which steps of Campaign Precheck were completed so you can be absolutely confident that your email is ready to send. You’ll also have the option to go back and run through any steps you may have skipped.
Complete Email QA to Boost ROI
As marketers, we always strive to do our best. But even the best intentions can still let little mistakes slip through. This impacts not only KPIs, but also ROI. By completing the email QA process with Campaign Precheck, you can ensure that any email you send is making the biggest bang for your buck.
Author: Kirsten Queen
With a background in marketing and a passion for content creation, Kirsten has written copy for ecommerce email efforts and e-newsletters. She now serves as Email on Acid’s social media coordinator and has enjoyed the deep dive into the close-knit and passionate world of the Email Geeks.