dark mode emails

Dark Mode Accessibility in Email: Truth & Coding Tips

Most developers are very familiar with dark mode and its challenges in email. Those of us who stare at code all day appreciate the aesthetic and believe it gives our eyes a bit of a break. However, putting personal preferences aside, there is still a great deal of debate relating to dark mode and email … Continue reading “Dark Mode Accessibility in Email: Truth & Coding Tips”

Dark Mode for Email: What it is and How to Cope

There is a challenge rising for email marketers, and it isn’t going away. It’s dark mode for email. We first wrote about dark mode emails about a year ago. Then we dedicated an entire month to exploring its impact on email marketing. (Check out the content from Darktober including our Designing Emails for Dark Mode … Continue reading “Dark Mode for Email: What it is and How to Cope”

How Popular is Dark Mode Usage for HTML Emails?

Is dark mode for HTML emails a passing trend, or is it popular enough that teams should consider it as they design, develop, and optimize campaigns? According to a survey from Pathwire and Ascend2, 44% of marketers are considering dark mode during email production. Another 28% have plans to start. But what about your list … Continue reading “How Popular is Dark Mode Usage for HTML Emails?”

12 Reasons Why Marketers Should Test Every Email Campaign

When you don’t test every email you send, it’s a lot like not brushing your teeth every day. Something is going to end up stinking: your breath or your results. Stop testing or brushing for long enough, and you’re bound to have some serious problems. Email marketers have a lot riding on their shoulders because … Continue reading “12 Reasons Why Marketers Should Test Every Email Campaign”

Darktober in Review: Recapping our Dark Mode Email Exploration

The sun is setting noticeably earlier these days. It must be the end of Darktober! We’re wrapping up our month-long exploration of dark mode and email marketing with a look back at what we shared and learned throughout October. It turned out to be a hot topic among email developers and designers. We plan to … Continue reading “Darktober in Review: Recapping our Dark Mode Email Exploration”

Dark Mode Email Design: Who Stands Out in the Inbox?

Whenever I think or talk about dark mode I have a strange tendency to remember Star Wars. I have always been against dark mode and when asked the question “Why?” — I couldn’t actually give a plausible explanation.  Maybe it’s just my age and the thought of change. Maybe I just consider it a fad … Continue reading “Dark Mode Email Design: Who Stands Out in the Inbox?”

Dark Mode Email Testing: How it Helps and Why it Matters

Our mantra here at Email on Acid is “Test every email, every time!” The rise of dark mode in many of the most popular operating systems, browsers, apps, and email clients makes that statement ring as true as ever. A 2021 survey from Ascend2 and Pathwire found 59% of marketers are testing emails in dark … Continue reading “Dark Mode Email Testing: How it Helps and Why it Matters”

Dark Mode vs. Light Mode: Both Sides of the UX Debate

It’s tough to find much of anything that people agree upon these days. In politics, it’s Red vs. Blue. In the superhero world, it’s Marvel vs. DC. In the royal family, it’s Kate vs. Meghan. In the bathroom, it’s whether the toilet paper goes over or under. And in user experience (UX) design, one of … Continue reading “Dark Mode vs. Light Mode: Both Sides of the UX Debate”

Do Your Subscribers View Email in Dark Mode?

Dark mode is the new black. Of course, by that we mean it’s a growing digital design trend for user interfaces (obviously, there tends to be a lot of black). But how do you know if your list is reading emails in dark mode? Should you be optimizing your campaigns for it? Is it necessary … Continue reading “Do Your Subscribers View Email in Dark Mode?”

Emails That Make Our Inbox Smile

It goes without saying, 2019 was a great year for email. We saw a few bad emails sure, but we also read some amazing ones. There were lots of “favorite” emails floating around our inboxes at Email on Acid. To kickoff the new year we decided to spotlight some of our top picks. So buckle … Continue reading “Emails That Make Our Inbox Smile”