Archives: Resources

Going Responsive: The What, Why and How of Responsive Design

Almost half of all email opens in 2015 are occurring on mobile devices. This guide gives a brief overview of responsive design and shares four case studies showing how mobile-friendly emails can boost your bottom line.

Reducing Send Button Anxiety

In this webinar, we uncovered the steps you can take, both before and after you deploy your email campaign, to lower your stress and increase your ROI.

The Truth About Spam Traps

Finally understand spam traps, their associated risks and the practices that should be followed to avoid them. Then discover what to do if spam traps creep into your otherwise legitimate mailing list.

Daily Times Email Template

Your new “Daily Times” template, when paired with LiveIntent’s software, serves up ads in your email dynamically, based on the context of when the email is opened. With your new template, now you can decide whether to run in-house ads for your own marketing purposes or third-party ads to drive revenue.

8 Ways to Segment Your List to Maximize ROI

If you are going to successfully convert a new subscriber, you can’t just blast them with general, impersonalized content. Leverage these eight list segmentation tips to reach individuals in your marketing efforts.

Why Responsive Design?

Having a hard time convincing your higher-ups that you need to incorporate responsive design into your mailing efforts? This presentation explains how responsive design can improve your email ROI and in turn, your overall business.

Email Editor Introduction

Learn everything you need to know about our new Email Editor tool!