Community Forum

Over the years we have built up a community of email marketers, coders and designers that live and breathe email.

Use the Email on Acid Forum like your virtual water cooler: Stop by to discuss email code, quirky clients and fixes and post your issues (with an example of the code) for our community to offer its assistance.

What to do and what not to do - that is the question.


Total Posts:  43
Posted: 04 July 2009 05:02 AM

This forum is a place to share recommendations on what NOT to do!  For example - its best NOT to embed flash, forms, or any javascript inside your email.  There may be a few work arounds but in the end, it’s just not worth it.  We prefer to take the “better safe than sorry” road so that costly e-blasts are as successful as they can be each time you send them.

So take a few moments to send us your stories and/or share your thoughts and ideas - but only if they work across a majority of the popular email clients.



Total Posts:  1
Posted: 15 March 2010 05:54 AM
[ # 1 ]

Someone recently sent me an HTML email that did pretty much everything wrong and I had to redo it from scratch. He asked me for some tips for creating the next one and I sent him a quick list off the top of my head. I’d be interested in knowing what others think of this list and if I forgot or misstated anything.

* No Javascript or dynamic elements of any kind
* Don’t rely on any code in the document head or body tag; all styles must be inline (including link colors, etc.)
* Avoid background images (since they are often removed when the recipient views the email), or if you use them make sure they contain no important content (logos, etc. should always be inline images)
* Always view your design without any images and make sure that it works that way; avoid text in images, and always use ALT tags for images with important content (images with no ALT tags can also get your email flagged as spam, since many spammers send messages like this)
* All URLs and IMG paths must be complete (not relative)
* Keep your code as simple as possible (old school table designs work better in emails than XHTML) and always view and optimize your code (you can’t just use the WYSIWYG visual editor in a program like Dreamweaver - that makes for messy and unreliable code)
* Keep the file size and number of linked images as low as possible (compress images properly and remove their meta information)