I’m conducting a series of experiements w.r.t. the engagement levels for our email campaigns, newsletters, etc.
Specifically, I am looking to the delete, skim, read categorization.
I want to use the time spent reading an email to infer an optimal level of text to include.
Being a strong proponent of the ‘less-is-more’ design approach, I’m battling some out-dated practices of creating lengthy, text-heavy emails within my organization and need to be able to back up my arguments for change with hard data.
Is it / will it be possible to change the threshold levels to more than the current cap of 30 seconds?
Thanks in advance for your reply.