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Table of Contents in E-mail Newsletters

transalt

Newbie
Total Posts:  1
Posted: 13 September 2012 09:27 AM

Does anybody know if there’s been research as to the efficacy of Tables of Contents in email newsletters? We’ve been using them for many years, and are now re-evaluating them while we revamp our newsletter.  We don’t really have any stats on their usage, since both Constant Contact and now Convio don’t have such stats (I suspect it’s because you can’t rewrite an anchor URL without it ceasing to be an anchor).  I would love to know if studies have been done on this, because we feel that they’re taking up valuable screen real estate, particularly for mobile devices.