welcome series
B2B Email Automation: 13 Campaign Ideas for Customers and Leads
Many B2B organizations have long sales cycles. For this reason, nurturing and following up with leads, prospects, and customers is one of your most important marketing tasks. B2B email automation makes your efforts easier, more effective, and less time-consuming. It supports and amplifies the work of your sales team, warming up leads and nurturing customers. … Continue reading “B2B Email Automation: 13 Campaign Ideas for Customers and Leads”
June Email Roundup: Roll Out the Welcome Email
Welcome emails are kind of a big deal. For this month’s dose of email inspiration, we’re highlighting top notch welcome emails of all lengths and sizes that made us go ‘ahhh.’ Why are welcome emails important? A welcome email series initiates and sets the tone for a relationship between you and your new subscriber. Typically, … Continue reading “June Email Roundup: Roll Out the Welcome Email”
