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How to Lose a Subscriber in 10 Days
True or false? All is fair in love and email. Well, I’m not sure about love, but playing fair as an email marketer is probably your best move. The truth is, there are strong similarities between a dating relationship and the connections you create with customers through the inbox. The one-and-only Seth Godin noted this … Continue reading “How to Lose a Subscriber in 10 Days”
Get Ready for New Bulk Sender Requirements from Gmail and Yahoo
Two of the biggest mailbox providers on the planet got together to find ways to make the inbox a better place for their users. Now, changes for 2024 could mean a little extra work for some bulk email senders, but they’re changes that are worth the effort. In early October 2023, Gmail and Yahoo announced … Continue reading “Get Ready for New Bulk Sender Requirements from Gmail and Yahoo”
7 Signs You Might be an Email Spammer (And What to Do About It)
You don’t want to spam people. So why are mailbox providers treating you like an email spammer? Despite your best intentions, your amazing email marketing campaigns are often filtered into spam. That’s a bummer. Your emails are not junk. So why do they land in the junk folder? The truth is, it may have nothing … Continue reading “7 Signs You Might be an Email Spammer (And What to Do About It)”
How an Email Preference Center Increases Engagement and Reduces Churn
Newsflash: Unsubscribes happen. It hurts, but this natural list cleaning keeps our email eco-system in balance. And while you can’t avoid the pain altogether, you can dull it greatly by integrating an email preference center into your unsubscribe process.
How to Make the Most of Your Unsubscribe Page
Seeing that unsubscribe rate tick up after launching an email campaign you’re really proud of can lead to a sinking feeling in your stomach. As an email marketer, that hurts a little, and it’s hard not to take personally, right? Was it something you sent? Break-ups like these can leave an email marketer feeling a … Continue reading “How to Make the Most of Your Unsubscribe Page”
The 10 Best Ways to Annoy Your Email Subscribers
Do you know that one annoying guy at work who’s always interrupting people during meetings, constantly talks about himself, and keeps on making rookie mistakes? You don’t want to be that guy. But let’s face the music. There are a lot of people out there who find certain types of email marketing to be just … Continue reading “The 10 Best Ways to Annoy Your Email Subscribers”
CASL Compliance: What Email Marketers Need to Know
If spam fought the law in the Great White North, would the law win? While Canadians are known for being polite, they have a history of being tougher on email spam than their neighbors in the U.S. Canada’s anti-spam law (CASL) is one of the most strict, both in terms of compliance and potential penalties … Continue reading “CASL Compliance: What Email Marketers Need to Know”
CAN-SPAM Compliance: What Email Marketers Need to Know
Email spam on computer screen. Magnifying glass looks for CAN-SPAM compliance.
CCPA Compliance: Regulations Email Marketers Must Follow
A lot happened in the year 2020. So, if the topic of CCPA compliance flew under your radar, it’s understandable. However, this consumer privacy law went into full effect last year, and it’s considered the strictest of its kind in the United States. The CCPA impacts email marketers everywhere. So, it’s important to understand what … Continue reading “CCPA Compliance: Regulations Email Marketers Must Follow”
The Top 10 Reasons Why You Lose Email Subscribers
The “drip campaign” is a common email marketing strategy. But for many companies, every time you look at your email lists, it feels like a drip from a leaky bucket. You’re losing email subscribers every day and can’t figure out how to plug the hole. You want to grow your list. Your lead generation efforts … Continue reading “The Top 10 Reasons Why You Lose Email Subscribers”
