Troubleshooting
Gmail HTML Email Development: Why Your CSS Is Not Working (and More)
In the ever-changing world of email marketing, understanding the ins and outs of Gmail is paramount. We probably don’t have to tell you that a lot of people use Gmail… but we will. According to Sinch Mailjet’s new report, The path to email engagement 2024, 71% of consumers in its global survey said they have … Continue reading “Gmail HTML Email Development: Why Your CSS Is Not Working (and More) “
How to Get Rid of White Lines in Outlook Emails
Are your emails plagued by lines? Find out how to fix the notorious Outlook white line bug.
Progressive Enhancements for Email Design and Development
HTML email development can be fun and creative. It can also be complicated and frustrating. You may spend hours crafting the perfect email, using clever interactive elements, custom fonts, and captivating CSS animations. But how many of your subscribers will be able to experience it all? If you start out with the most complex version … Continue reading “Progressive Enhancements for Email Design and Development”
Web vs. Email Development: The 11 Biggest Coding Differences
“It’s just HTML. How hard could it be?” Those are the famous last words of many web developers who’ve been asked to code an email campaign only to discover that, when it comes to web vs. email development, there are some major differences. If all your experience is in building websites, knowing those differences will … Continue reading “Web vs. Email Development: The 11 Biggest Coding Differences”
Dark Mode Logo Problems: Six Ideas to Improve Email Design
Almost every single marketing email features a logo. Why? Because a logo is a big part of how a brand visually represents itself. Consistently including one in marketing materials (like emails!) helps establish brand recall and trust in the eyes of customers, clients, and followers. After all, 59% of consumers prefer to purchase from familiar … Continue reading “Dark Mode Logo Problems: Six Ideas to Improve Email Design”
Pre-Send Review and Collaboration Tools for Email Teams
Managing a top-notch email marketing team looks a lot different than it did just a few years ago. While the tools and technology used in digital marketing have always made those jobs ideal for remote work, the work-from-home trend accelerated with the COVID-19 pandemic. Many aspects of email marketing changed in 2020. That includes where we do our jobs and who we’re working … Continue reading “Pre-Send Review and Collaboration Tools for Email Teams”
