Transaction Email
What’s the Role of Email in the Customer Experience?
What kind of experience are you delivering to your customers’ inboxes? Is it engaging, informative, and valuable? Or is it annoying, irrelevant, and easy to ignore? We’d all like to believe that subscribers are eagerly anticipating our brand’s next newsletter or promotional campaign. Those email performance metrics, however, might be telling you a different story. … Continue reading “What’s the Role of Email in the Customer Experience?”
B2C Email Automation: 10 Campaign Ideas for Consumers
It’s advice that email marketers hear over and over again: To be successful, you need to deliver the right message to the right person at the right time. The only way to accomplish that at scale is to set up automated email campaigns. B2C email automation can get complex. But with a solid strategy and … Continue reading “B2C Email Automation: 10 Campaign Ideas for Consumers”
Shipment Confirmation Emails: 3 Ways to Optimize Package Tracking
With the holidays just around the corner, marketers everywhere are scrambling to put the finishing touches on their campaigns. Sound familiar? But have you taken the time to think about what happens after your customers hit the checkout button? Just in time for the holiday season, we’ve got three easy and effective ways to optimize … Continue reading “Shipment Confirmation Emails: 3 Ways to Optimize Package Tracking”
7 Ways to Harness the Power of Transactional Email
Transactional email, while not always as sexy as marketing email, gets 4-8x more opens and clicks than bulk mailings. Plus, transactional emails can be part of the first impression a new prospect/buyer has of your brand, so you need to make it count.
In this blog, we’ll break down 7 ways to optimize these emails.
