Tips

Authentic Marketing in Email: How to Add a Human Touch in the Age of AI

As marketers, we all know the incredibly important role automation plays
in our daily lives. However, the more we use it, the more our clients
crave human contact. And believe me, there’s no fooling them; they can
spot corporate-speak in automated emails from a mile away.

If you
really want to stand out, you have to speak to them as you would a
friend — in a warm and friendly voice.

DIY Email Marketing: 6 Tips for One-Person Teams

Are you flying solo when it comes to running the email show? Come on now… DIY email marketing can’t be that hard, right? Sending email seems simple. All day long, we fire off personal and work emails. But as any email marketer knows, there’s about a thousand items on your checklist, from timing campaigns correctly … Continue reading “DIY Email Marketing: 6 Tips for One-Person Teams”

Email Marketing Books: 15 Reads to Improve Your Strategy

Whether you’re just ramping up your email marketing career or are a seasoned veteran who needs a fresh spark of inspiration, sometimes the simple act of reading a few books can infuse you with new energy and strategies. Here’s a list of 15 of the best email marketing books from the past couple decades. Peruse … Continue reading “Email Marketing Books: 15 Reads to Improve Your Strategy”

25 of the Best Marketing Newsletters for Email Geeks

While you probably spend plenty of time writing, designing, coding, and analyzing the performance of your own newsletters, there’s something to be said about carefully curating a personal inbox experience. So, what marketing newsletters are you reading? If you need some suggestions, we’ve got them. This list includes marketing newsletters that are written for email … Continue reading “25 of the Best Marketing Newsletters for Email Geeks”

Healthcare Email Marketing: Tips on Strategy and HIPAA Compliance

Healthcare is an $11.9 trillion business with a unique proposition. Whether we like it or not, we are all customers with a lifelong subscription. However, this doesn’t mean we don’t choose how, where, and when we engage with the industry, so healthcare companies must market their services just like any other business. When it comes … Continue reading “Healthcare Email Marketing: Tips on Strategy and HIPAA Compliance”

10 Easy Ways to Improve Your Mobile Email Design

Not only is mobile here to stay, it’s on the rise.

If you’re not optimizing your email campaigns for mobile, you’re missing out on a BIG chunk of change.

5 Easy Tips for Mobile Optimization

With mobile opens on the rise, responsive design is more important
than ever. With a minimal amount of
effort, you can make your campaigns more effective and enjoyable for
mobile users.

Read on for five ways to polish your template or email.

9 Ways to Prevent Yahoo! Headaches

Yahoo! Mail is a popular web-based email client. Most problems with this client are caused by remnants of Yahoo! Shortcuts. This infuriating feature turned random keywords into advertisement links. We give kudos to Yahoo! for removing it, but it seems to have some lingering aftereffects.

Read on for our top list of need-to-know tips for coding emails for this cranky client.

7 Time-Saving Tricks for Lotus Notes 6.5, 7, 8 and 8.5

We know how difficult it can be coding for this client, but it might not be as old as you think. Though some call it a dinosaur, Lotus Notes 6.5 came out in 2003, with a new version every couple of years after that.

The real problem with Lotus Notes isn’t its age; it’s the quirky rendering delivered by this client. Don’t worry, we’ve got your back.

Check out our handy list of pain points and make your Lotus Notes coding stress-free.