team management
Email Campaign Management: Tackling the Toughest Challenges
Launching a new email marketing campaign is a lot like trying to juggle feral cats. However, if your team can get email campaign management under control, you’re going to become all-star, agile email marketers. Here are some of the balls that need to stay in the air: Email strategy and planning (defining goals, audience, KPIs, … Continue reading “Email Campaign Management: Tackling the Toughest Challenges”
Email Marketing Career Advice from Industry Veterans
Are you looking to land a new job or move up in the world of email? We’ve compiled some of our best email marketing career advice to help you make the right plan. One of the great things about working at Email on Acid is the chance to collaborate with a team that knows email … Continue reading “Email Marketing Career Advice from Industry Veterans”
Email Marketing and Stress: What Makes Us Feel the Pressure?
Every job has its ups and downs. Even professional cuddlers, water slide testers, and panda bear nannies have bad days now and then. But how stressed out are email marketers? What kinds of frustrations and worries come with jobs in email marketing? How can we handle those stressors and reduce anxiety in our working lives? … Continue reading “Email Marketing and Stress: What Makes Us Feel the Pressure?”
Pre-Send Review and Collaboration Tools for Email Teams
Managing a top-notch email marketing team looks a lot different than it did just a few years ago. While the tools and technology used in digital marketing have always made those jobs ideal for remote work, the work-from-home trend accelerated with the COVID-19 pandemic. Many aspects of email marketing changed in 2020. That includes where we do our jobs and who we’re working … Continue reading “Pre-Send Review and Collaboration Tools for Email Teams”
How an Automated Pre-Send Checklist Helps the Whole Email Team
Strategy, copywriting, design, development, list segmentation – a lot goes into launching a new email marketing campaign. Experienced marketers know that thorough email testing before you hit send can save the day. But sometimes, the email team is in such a hurry to move forward and so excited to see results, people skip important steps in the pre-deployment process. An automated pre-send checklist helps your team … Continue reading “How an Automated Pre-Send Checklist Helps the Whole Email Team”
Email Testing: Folder Management and Permissions for Your Team
The more sophisticated and diverse an email program becomes; the more important it is for marketing managers to keep things organized and oversee access to key projects. That’s definitely true during pre-deployment and email testing as each campaign goes through its final improvements before launch. Who can view your email testing projects? If every one of your team members or agency … Continue reading “Email Testing: Folder Management and Permissions for Your Team”
Email Marketing Team Management: Custom Users for Pre-Deployment Testing
If you’re in charge of managing a growing email marketing team that runs an increasingly sophisticated program, you know that keeping everything organized and under control is a challenge. While it’s great to have a group of talented people who are eager to provide input and make improvements, email marketing team management becomes a headache … Continue reading “Email Marketing Team Management: Custom Users for Pre-Deployment Testing”
Remote Work Tools: What’s Best for Email Marketing Teams?
Does your email team have the best remote work tools in place to support day-to-day activities, big projects, and ongoing collaboration? Even before 2020 changed everything and more of us started working from home, marketing teams were already using plenty of remote work tools. We may have been sitting in a cubicle or surrounded by … Continue reading “Remote Work Tools: What’s Best for Email Marketing Teams?”
2020 Enhancements to the Email on Acid Platform
It’s been an unpredictable year for everyone. But through the ups and downs of 2020, the team at Email on Acid has been hard at work improving our email readiness platform. The first half of the year brought some incredibly useful features for collaboration within the application. Team Management tools give you the ability to … Continue reading “2020 Enhancements to the Email on Acid Platform”
Outsourcing Email Marketing: When is it the Right Move?
We all know that email marketing is the most direct and efficient touchpoint any organization can have with its audience. Careful list segmentation and, more recently, advanced marketing automation technology, have resulted in email marketing campaigns becoming more personalized, more targeted, and potentially more lucrative than ever. It raises the question: When a communication channel … Continue reading “Outsourcing Email Marketing: When is it the Right Move?”
5 Habits of Highly Successful Email Marketers
Mark Twain once said, “Nothing so needs reforming as other people’s habits.” It’s easy to look at friends, coworkers, or competitors and point out their bad habits. Twain was quick to recognize the hypocrisy in that behavior. We all have room to improve, but what does it really take to find your place among the … Continue reading “5 Habits of Highly Successful Email Marketers”
Will Your Email Team Make More Mistakes as it Grows?
Picture this. Your company is growing, and you have hiring needs. So, you build an all-star team to deliver exceptional results through email marketing. You’ve got developers, designers, copywriters, strategists, analysts, and even a QA specialist working on email campaigns. You’ve hired talented people with diverse skillsets, which should help you build an effective team … Continue reading “Will Your Email Team Make More Mistakes as it Grows?”
How Agile Email Teams Avoid Sliding into Sloth Mode
It’s International Sloth Day! Yes, there is an actual day devoted to the beloved, cute, slow-moving mammals who like to sleep and hang upside-down. But don’t use this day as an excuse to get lazy with your emails. The sloth life is one of leisure, but it’s definitely not a model for creating and managing … Continue reading “How Agile Email Teams Avoid Sliding into Sloth Mode”
Organizing Your Email Team with Team Management Tools
Am I the only one who feels overwhelmed when it comes to project organization? Not everyone is good at organizing their work. In fact, it can be downright scary. Trying to manage and organize months, or even years of work, can be overwhelming. And if there’s not a consistent structure, it can be almost impossible … Continue reading “Organizing Your Email Team with Team Management Tools”
