surveys in email
Interactive Emails: 5 Exciting Ideas and Examples to Try
It’s tough to imagine, but there was a time when you couldn’t do much with email besides delivering plain text. So much has changed since the invention of email, and the marketing medium continues to present new methods for reaching subscribers in innovative ways. Interactive emails are just one example of how email has evolved … Continue reading “Interactive Emails: 5 Exciting Ideas and Examples to Try”
AMP Emails vs. HTML: What Gets Higher Conversion Rates?
The first time I came up against the menace of email conversions, I was leading marketing at a large fintech player in India. The email was one of the most effective and important channels for us to grow. However, the conversion rates were abysmal and there was constant pressure to get it up. It seemed … Continue reading “AMP Emails vs. HTML: What Gets Higher Conversion Rates?”
