Survey Insights
The State of Email Marketing Teams in 2023 | Inbox Insights Results
How many email marketers does it take to change a lightbulb? That is not a question we asked senders in the Inbox Insights 2023 survey. So, you’re going to have to come up with your own punchline. We did, however, ask a bunch of relevant questions and got some interesting results. (No joke.) You can … Continue reading “The State of Email Marketing Teams in 2023 | Inbox Insights Results”
Inbox Insights 2023: The Email Developer Perspective
Our friends and colleagues over at Sinch Mailjet released a new report that’s based on a survey of more than 3,200 email senders around the world. Inbox Insights 2023 is loaded with interesting information as well as actionable advice based on the results. But there was so much data to unpack in the email marketing … Continue reading “Inbox Insights 2023: The Email Developer Perspective”
Why Email Marketing Wins in a Struggling Global Economy
When the economy takes a turn for the worse, uncertainty abounds. Yet, although the world seems to be heading for difficult and uncertain times, we’re certain about one thing: Even a global recession won’t kill email marketing. Honestly, we’d probably say that no matter what. This time, however, we’ve also got some research to back … Continue reading “Why Email Marketing Wins in a Struggling Global Economy”
How to Increase Email Engagement: Top 5 Tactics
Finding a way to increase email engagement (or at least maintain it) is an ongoing struggle for all sorts of email marketers. The good news is, declining email engagement doesn’t have to be inevitable. You just have to find a way to keep things interesting. But we hear you… easier said than done, right? In … Continue reading “How to Increase Email Engagement: Top 5 Tactics”
How to Use Interactivity and Dynamic Content in Holiday Emails
When I was a kid, I would look back on the holiday season and wonder to myself, “How could it ever get any better than this year?” Holiday email marketing strategy can be a little like that too. You finish up a season full of successful sends and realize it’s going to be tough to … Continue reading “How to Use Interactivity and Dynamic Content in Holiday Emails”
Dark Mode Logo Problems: Six Ideas to Improve Email Design
Almost every single marketing email features a logo. Why? Because a logo is a big part of how a brand visually represents itself. Consistently including one in marketing materials (like emails!) helps establish brand recall and trust in the eyes of customers, clients, and followers. After all, 59% of consumers prefer to purchase from familiar … Continue reading “Dark Mode Logo Problems: Six Ideas to Improve Email Design”
The Biggest Dark Mode Email Development Challenges
If Simon and Garfunkel were email developers, they may have penned these lyrics for “The Sound of Silence”: “Hello dark mode, my old friend,I’ve come to code with you again.” Dark mode challenges are among the latest on a long list of things email developers have to watch for when marketing teams prepare to launch … Continue reading “The Biggest Dark Mode Email Development Challenges”
Email Marketing and Stress: What Makes Us Feel the Pressure?
Every job has its ups and downs. Even professional cuddlers, water slide testers, and panda bear nannies have bad days now and then. But how stressed out are email marketers? What kinds of frustrations and worries come with jobs in email marketing? How can we handle those stressors and reduce anxiety in our working lives? … Continue reading “Email Marketing and Stress: What Makes Us Feel the Pressure?”
Will Your Email Team Make More Mistakes as it Grows?
Picture this. Your company is growing, and you have hiring needs. So, you build an all-star team to deliver exceptional results through email marketing. You’ve got developers, designers, copywriters, strategists, analysts, and even a QA specialist working on email campaigns. You’ve hired talented people with diverse skillsets, which should help you build an effective team … Continue reading “Will Your Email Team Make More Mistakes as it Grows?”
