Subject Lines
Spring Email Subject Lines: A Garden of Ideas
As the weather warms up and the seasons change from winter to spring, you want your marketing emails to hit inboxes like a breath of fresh air. And that means you need to start germinating some spring email subject line ideas. Why does this matter? Because people live, feel, act, and shop differently depending on … Continue reading “Spring Email Subject Lines: A Garden of Ideas”
Beat the Average Email Open Rate with These Strategic Tips
Email marketers obsess over increasing their open rates, and for good reason. If a tree falls in a forest and no one hears it… The same is true for your email campaigns. Your open rate is the leading indicator of overall email engagement. Without an open, you can’t get a click, or page views, or … Continue reading “Beat the Average Email Open Rate with These Strategic Tips”
Back-to-School Email Marketing Strategy That Gets an A+
Whether you’re marketing to parents, students, or teachers, the back-to-school season is a rite of passage every August. There are brand new pencils to sharpen and fresh notebooks to fill. “Lucky” sports gear for tryouts to clinch your spot. And of course, fresh ‘fits that impress during homeroom. Now is when buyers aren’t just shopping, … Continue reading “Back-to-School Email Marketing Strategy That Gets an A+”
Schema Markup for Emails: Using Structured Data with Gmail
While email marketers may have mixed feelings about campaigns that land in the Gmail Promotions tab, the senders who are using Schema markup know that it may give them an advantage. What if you could get important campaigns to rise to the top of a subscriber’s inbox? Can you imagine sticking a clickable call to … Continue reading “Schema Markup for Emails: Using Structured Data with Gmail”
Email Copywriting: Tips for Crafting Persuasive and Compelling Content
When you enter into the world of copywriting, there’s no perfect system for fashioning killer copy. Hours can be lost staring at a blank page hoping inspiration will hit you over the head.
Writing copy can seem like a daunting task, but you don’t have to start from scratch! This writing formula has proved its value a thousand times over. Check it out here!
Valentine’s Day Email Subject Lines: Ideas Your Subscribers Will Love
Love is in the air this Valentine’s Day, and you can help improve brand love – and conversions and sales – by increasing your email open rates. Learn how to take advantage of open hearts this Love Day and increase your open rates. “Love is in the air.” A bit cheesy? Maybe. But people really … Continue reading “Valentine’s Day Email Subject Lines: Ideas Your Subscribers Will Love”
The 10 Best Ways to Annoy Your Email Subscribers
Do you know that one annoying guy at work who’s always interrupting people during meetings, constantly talks about himself, and keeps on making rookie mistakes? You don’t want to be that guy. But let’s face the music. There are a lot of people out there who find certain types of email marketing to be just … Continue reading “The 10 Best Ways to Annoy Your Email Subscribers”
Summer Email Subject Lines: A Sizzling Strategy for 2021
The calendar has flipped to June. Marketers from coast to coast are staring out their windows trying to dream up summer email subject lines. What’s the perfect combination of words to entice your subscribers to learn more? What’s going to increase your email open rates? How can you avoid the same old summertime puns and … Continue reading “Summer Email Subject Lines: A Sizzling Strategy for 2021”
The Art (and Science) of From Fields
We’ve talked before about how important it is to make a good first impression in the inbox. As email marketers, we know that we have to build and sustain a good relationship with subscribers for the long haul. That means building trust is essential. One of the key ways to do that is through an … Continue reading “The Art (and Science) of From Fields”
Email Subject Lines: Best Practices for 2019
In collaboration with Phrasee. Why do email subject lines matter? Email subject lines are one of the most important elements of any marketing email. In many cases, an email’s success or failure hinges in large part upon the quality of its subject line. There are a few reasons for this: Industry-wide open rates hover well … Continue reading “Email Subject Lines: Best Practices for 2019”
