subject line
How to Use Emojis and Special Characters in Your Subject Line or Preheader Text
Ok, so you’ve spent all that time crafting the perfect subject line. It’s short and sweet. It’s on-brand. It’s clever. Everyone has signed off on it. It even has… a blank square? It should have looked like this: Uh oh. What went wrong? 🧐 Anytime something breaks in an email, there are some implications that … Continue reading “How to Use Emojis and Special Characters in Your Subject Line or Preheader Text”
Inbox Display: What it is and How it Increases ROI
Allow us to introduce you to Email on Acid’s Inbox Display. You might know this step of the Campaign Precheck workflow as Preheader Text. We made this change because Inbox Display is a more inclusive and accurate description of this step. What is an Inbox Display? First things first, let’s cover some particulars: Is an … Continue reading “Inbox Display: What it is and How it Increases ROI”
